Afeela was first introduced as a concept vehicle at CES 2023, where it showcased a futuristic and tech-driven approach to electric mobility. Since then, the company has continued refining the design and technology, revealing a near-production model at CES 2025.
Sony and Honda aim to position Afeela as more than just an electric car; they envision it as a software-defined vehicle (SDV), integrating advanced AI, entertainment, and cloud-based services into the driving experience. This means the Afeela sedan will not only focus on efficiency and performance but also offer seamless digital integration, autonomous driving capabilities, and immersive in-car entertainment.
Set to hit the roads in 2026, the Afeela EV Sedan will initially launch in the United States, with pre-orders open exclusively to California residents. It marks Sony’s first major foray into the automotive industry, while Honda brings its decades of experience in vehicle manufacturing and safety.
With its sleek design, high-performance electric drivetrain, AI-powered features, and entertainment-focused interior, the Afeela EV is poised to compete with premium EVs like the Tesla Model S, Mercedes-Benz EQE, and Lucid Air.
Design and Features
The 2026 Afeela EV Sedan boasts a sleek, aerodynamic design that reflects Sony and Honda’s vision for the future of electric mobility. Measuring 4,915 mm (193.5 inches) in length and 1,460 mm (57.5 inches) in height, the sedan has a low-slung, streamlined profile that enhances both aesthetics and efficiency.
The exterior design is minimalist and futuristic, featuring smooth surfaces, flush door handles, and a clean, sculpted body that minimizes drag for improved aerodynamics. At the front, the seamless LED light bar, known as the "Media Bar," spans the width of the car, serving as an interactive display capable of communicating messages, animations, and even branding elements.
The rear end is equally sleek, with slim taillights and a continuous light strip that mirrors the front's futuristic aesthetic. The overall design philosophy prioritizes functionality and elegance, creating a car that looks as advanced as the technology inside it.
Smart Sensor Integration for Autonomous Driving
Afeela incorporates more than 40 sensors, including:
- LiDAR (Light Detection and Ranging) for depth perception and obstacle detection
- Radar and ultrasonic sensors for enhanced environmental awareness
- Multiple high-resolution cameras for 360-degree vision and lane detection
These sensors work together to enable Level 2+ autonomous driving, which includes adaptive cruise control, lane centering, and hands-free highway driving. Future software updates are expected to expand its capabilities, potentially bringing it closer to Level 3 automation.
Aerodynamic Efficiency and Performance
Afeela’s low-drag body design is optimized for efficiency, with a low coefficient of drag (Cd) to maximize range and stability at high speeds. The lightweight materials used in the car's construction also contribute to better efficiency without compromising safety.
Distinctive Wheels and Tires
The production model showcases unique aerodynamic wheels, designed to reduce turbulence and enhance efficiency. These wheels, combined with low-rolling-resistance tires, contribute to the car's energy efficiency while maintaining a sporty stance.
Lighting and Exterior Technology
Beyond the Media Bar on the front grille, the Afeela sedan features adaptive LED headlights that can adjust brightness based on driving conditions. The rear lighting system is designed to integrate seamlessly with the car's overall aesthetic while improving nighttime visibility.
Customization and Personalization
Sony Honda Mobility aims to make Afeela highly customizable, offering digital and software-based personalization features. The Media Bar can display different animations, themes, or messages, allowing owners to add a personal touch to their vehicles.
Performance and Battery
The 2026 Afeela EV Sedan is powered by a dual-motor all-wheel-drive (AWD) system, ensuring powerful acceleration, stability, and traction in various driving conditions. Each axle is equipped with a 180 kW electric motor, delivering a combined output of 482 horsepower (360 kW).
While Sony Honda Mobility hasn’t disclosed official 0-60 mph figures yet, industry experts estimate that the Afeela sedan could achieve a 0-60 mph time of around 4.5–5.0 seconds, placing it in the same league as other luxury electric sedans like the Tesla Model S and Mercedes-Benz EQE.
91 kWh Lithium-Ion Battery Pack
Afeela is equipped with a 91 kWh lithium-ion battery pack, designed to provide an optimal balance between range, efficiency, and performance. The estimated driving range is around 300 miles (482 km) on a full charge, making it competitive in the premium EV segment.
The battery is engineered for longevity and thermal efficiency, incorporating active cooling and heating systems to maintain optimal performance in extreme weather conditions. Sony Honda Mobility is also focusing on battery management software (BMS) to optimize charging cycles and extend battery lifespan.
DC Fast Charging and Home Charging Capabilities
The Afeela sedan supports DC fast charging up to 150 kW, allowing for:
- 10-80% charge in approximately 30 minutes using a high-speed public charger
- Convenient overnight charging with a Level 2 home charger (11 kW AC charging)
While wireless charging technology has been rumored, Sony Honda Mobility has not yet confirmed its inclusion in the final production model.
Regenerative Braking and Energy Efficiency
To maximize efficiency, Afeela incorporates regenerative braking, which captures kinetic energy during braking and converts it into usable power for the battery. Drivers may be able to adjust regen settings to either maximize range or provide a more natural braking feel.
Drive Modes and Intelligent Performance Adjustments
Afeela is expected to offer multiple drive modes, allowing drivers to customize performance characteristics based on their preferences. While details have not been fully revealed, typical modes may include:
- Eco Mode – Prioritizes range by optimizing power delivery and limiting energy consumption
- Normal Mode – Provides a balanced driving experience for daily commutes
- Sport Mode – Enhances acceleration, throttle response, and handling dynamics for a more engaging drive
Additionally, Sony’s AI-driven software is expected to analyze driving behavior and road conditions to optimize efficiency and adjust performance dynamically.
Interior and Technology
The 2026 Afeela EV Sedan embraces a minimalist, high-tech interior that combines Sony’s expertise in digital entertainment with Honda’s experience in ergonomic car design. The cabin is spacious, modern, and designed for comfort, featuring clean lines, premium materials, and intuitive technology.
A key highlight is the absence of traditional buttons and switches, with most functions controlled via touchscreens, voice commands, or AI-powered assistants. The dashboard is sleek and clutter-free, reinforcing the futuristic aesthetic.
Panoramic Digital Display
One of the standout features is the full-width panoramic display that spans the dashboard, similar to the Hyperscreen in Mercedes-Benz EQ models. This ultra-wide screen integrates:
- Driver Information Cluster – Displays speed, battery levels, range, and driving modes
- Central Infotainment System – Provides access to navigation, music, entertainment, and climate controls
- Passenger Display – Allows the front passenger to interact with media, gaming, or vehicle settings
The system is expected to run on a customized Sony operating system, offering a seamless and intuitive user experience.
Yoke-Style Steering Wheel and Augmented Reality (AR) Display
Afeela features a yoke-style steering wheel, moving away from the traditional circular design to enhance visibility and modernity. It integrates haptic touch controls, allowing drivers to access essential functions without taking their hands off the wheel.
Additionally, an Augmented Reality (AR) heads-up display (HUD) projects important information directly onto the windshield, reducing distractions by keeping key driving data within the driver’s line of sight.
Immersive In-Car Entertainment
Sony brings its entertainment prowess into the Afeela sedan, making it one of the most entertainment-focused EVs on the market. The infotainment system supports:
- Gaming capabilities, including cloud gaming support (potentially integrating PlayStation Remote Play)
- Music and audio enhancements, leveraging Sony’s high-fidelity audio technology for 3D spatial sound
- Video conferencing apps, such as Zoom and Microsoft Teams, for professional use
Passengers will also be able to customize their entertainment experience, adjusting seat audio zones, ambient lighting, and personal screen preferences.
AI-Powered Afeela Personal Agent
The sedan features an AI-powered voice assistant, the Afeela Personal Agent, designed to learn driver habits and preferences. It can:
- Provide real-time traffic updates and navigation suggestions
- Adjust climate control and seating based on past behavior
- Offer personalized entertainment recommendations
- Communicate with smart home devices
This AI system is expected to evolve over time, using machine learning to enhance user interactions.
Sustainable and Premium Materials
Afeela prioritizes sustainability without compromising luxury. The interior materials include:
- 70% recycled or plant-based components
- Vegan leather upholstery
- Recycled wood and eco-friendly fabrics
The use of soft-touch materials and premium finishes creates a sophisticated yet environmentally conscious cabin.
Smart Climate Control and Biometric Integration
The sedan features an intelligent climate control system that adjusts temperature based on passenger preferences, weather conditions, and occupancy sensors. Biometric authentication (such as facial recognition or fingerprint scanning) may also be included for personalized settings and enhanced security.
Pricing and Availability
The 2026 Afeela EV Sedan is positioned as a premium electric vehicle, competing with high-end EVs like the Tesla Model S, Mercedes-Benz EQE, and Lucid Air. While Sony Honda Mobility has not officially announced final pricing, industry analysts estimate the starting price to be around $89,900, with higher trims potentially reaching $102,900 or more, depending on optional features and upgrades.
Given its advanced technology, AI-driven systems, and entertainment-focused cabin, the Afeela sedan will likely cater to a tech-savvy audience looking for an innovative and futuristic EV experience.
Pre-Order and Initial Launch
Sony Honda Mobility has confirmed that pre-orders for the Afeela sedan will begin in 2025, with the first wave of deliveries expected in early 2026. Initially, pre-orders will be exclusive to California residents, aligning with the state’s strong EV adoption and infrastructure.
The company aims to expand availability across the U.S. shortly after the initial launch, with other key markets, including Japan and Europe, expected to follow in 2027. However, due to regulatory requirements and market conditions, the global rollout may happen in stages.
Manufacturing and Production
The Afeela EV will be manufactured in the United States, with Honda’s Ohio-based factory serving as the primary production hub. This decision supports local EV production incentives and helps the vehicle qualify for federal EV tax credits, potentially reducing the effective purchase price for eligible buyers.
Sony and Honda are reportedly focusing on a limited-production approach in the early years, ensuring that each unit meets high-quality standards before scaling up mass production.
Future Market Expansion
Beyond its initial U.S. launch, Sony Honda Mobility has expressed interest in expanding Afeela’s availability to other major EV markets, including Canada, Europe, and select Asian countries. The exact timeline for expansion will depend on:
- Regulatory approvals for autonomous driving features in different regions
- Charging infrastructure support in target markets
- Production capacity and supply chain stability
Given Sony’s global presence and Honda’s automotive expertise, Afeela has the potential to enter the international market aggressively, competing with established luxury EV brands.
Production and Future Plans
The 2026 Afeela EV Sedan will be manufactured in the United States, with production taking place at Honda’s facility in Ohio. This decision aligns with Sony Honda Mobility’s (SHM) strategy to establish a strong foothold in the North American EV market, benefiting from local supply chains, EV tax incentives, and Honda’s existing production infrastructure.
Honda’s Ohio plant, known for its high manufacturing standards, is currently undergoing modifications to accommodate next-generation EV assembly lines. The facility will integrate:
- Advanced robotics and AI-driven quality control
- Sustainable manufacturing processes to reduce environmental impact
- Battery production partnerships to ensure a stable supply chain
By leveraging Honda’s production expertise and Sony’s software-driven innovations, Afeela aims to produce vehicles with high precision, durability, and cutting-edge technology.
Production Volume and Scalability
In its initial phase, Afeela production will be limited, allowing Sony Honda Mobility to fine-tune quality control, optimize software integration, and ensure seamless performance before scaling up mass production. This controlled rollout mirrors the strategy seen in other luxury EV brands, such as Lucid Motors and Rivian, which prioritize quality before increasing production capacity.
If demand exceeds expectations, SHM may consider expanding manufacturing capacity or partnering with additional facilities in other regions, potentially Japan or Europe, to meet global demand efficiently.
Future Expansion Plans and Market Growth
While the Afeela sedan is the first model from Sony Honda Mobility, it will not be the last. The company has ambitious plans to expand its EV lineup over the next decade.
- New Afeela Models – Following the sedan’s launch, SHM is rumored to be developing an Afeela SUV, which could appeal to a broader audience, given the increasing demand for electric crossovers.
- Software-Defined Vehicle (SDV) Evolution – Afeela will receive continuous over-the-air (OTA) software updates, allowing for improvements in autonomous driving, AI capabilities, and entertainment features over time.
- Enhanced Autonomous Driving – While the first Afeela model will launch with Level 2+ autonomous driving, future updates and new models may progress to Level 3 and beyond, depending on regulatory approvals.
- Global Market Expansion – The first Afeela sedan is focused on the U.S. market, but Sony Honda Mobility has long-term plans to expand into Japan, Europe, and other key EV regions, depending on demand and infrastructure readiness.
Sony and Honda’s Long-Term Vision
Sony Honda Mobility’s mission is to redefine the relationship between mobility and entertainment. The Afeela brand is not just about making electric cars—it’s about integrating AI, gaming, digital services, and immersive experiences into the driving journey.
By focusing on continuous innovation and software-driven enhancements, SHM aims to create a new era of smart, connected vehicles that go beyond traditional automotive experiences.
Conclusion
The 2026 Afeela EV Sedan represents a bold new direction in the electric vehicle market, combining Sony’s cutting-edge technology with Honda’s automotive expertise to create a truly innovative and futuristic driving experience. Unlike traditional EVs that focus primarily on performance and efficiency, Afeela aims to redefine mobility by integrating AI-driven intelligence, immersive entertainment, and advanced autonomous capabilities into a sleek and modern vehicle.
With its minimalist yet futuristic design, dual-motor performance, advanced battery system, and AI-powered software integration, the Afeela sedan is positioned as a strong competitor to established premium EV brands like Tesla, Mercedes-Benz, and Lucid. Its full-width panoramic digital display, PlayStation-powered gaming capabilities, and personalized AI assistant set it apart as a software-defined vehicle (SDV) designed to evolve over time through over-the-air (OTA) updates.
As production ramps up in Honda’s Ohio facility, initial pre-orders will begin in 2025, with first deliveries expected in early 2026. Although availability will initially be limited to California and select U.S. markets, Sony Honda Mobility has long-term plans to expand globally, with potential launches in Japan, Europe, and other EV-friendly regions.
Beyond this first model, Sony Honda Mobility envisions a future where vehicles are more than just transportation—they become interactive, intelligent, and seamlessly integrated into our digital lives. With potential future models like an Afeela SUV, enhanced autonomous driving features, and continuous AI-driven software updates, the company is laying the foundation for the next generation of smart, connected EVs.
Ultimately, the 2026 Afeela EV Sedan is more than just an electric car; it’s a vision of the future, where mobility, entertainment, and artificial intelligence come together to create a truly immersive and dynamic driving experience. As we move closer to its official launch, one thing is clear—Sony and Honda are not just making a car; they’re revolutionizing what it means to drive in the digital age.
Revolutionizing the Automotive Industry: Trends and Innovations
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